Honey Marketing

Marketing

The local market for honey is significant and demand in urban areas outstrips supply. Trade opportunities for other bee products are also growing. However, inefficiencies in the supply chain and the low capacity of producers to negotiate markets, limits capacity to exploit the country’s full potential.

Cooperatives, individuals and self helps groups are involved in marketing of the honey

Honey is sold both locally and internationally. Locally, it’s sold in the supermarkets and shops. It is also hawked along the main roadsides (in the areas where it is produced), in towns and villages. Export markets include US, Japan, and European Union.

Honey is also traded within the EAC and COMESA trading blocks and to be able to penetrate the market traders have to adhere to EAC sanitary and phyto-sanitary measures, and export and import guidelines

Read more...