Fish Marketing

Fish and fish products are marketed locally, regionally and internationally.The largest species of Fresh water fish processed and exported is the Nile Perch. Other commercially important fresh water species in the domestic market are the small sardine fish (Omena) and tilapia. The catching and processing of Nile Perch in Kenya has grown from a local activity into a major export industry.

The domestic Market commands about 70% of the total fish market. It is however not well defined or organized and involves buying fish at the beach by small scale traders and selling to various open-air markets and fish shops. The fish are sold either dried, fresh or processed for later consumption.Nairobi forms one of the main destinations for fish from Lake Victoria, Naivasha, Coast (marine) and even Tana River Dams. The main markets in Nairobi are Gikomba and City Markets.The Kenya Government has been  promoting fish marketing in locally through "Eat More Fish Campaigns" accross all the Counties. The campaigns have opened up rural fish markets. Regionally, mainly dried and smoked fish products go to Rwanda and D.R. Congo markets. internationally Nile perch fish and fish products are exported all over the world. 

Export market ;The Nile Perch accounts for 84% of the total fish exports followed by the tuna accounting for13% while the other species account for 3%. Kenya’s main markets for the Nile Perch are, FarEast, Israel and EU (Netherlands, Belgium, Germany, Portugal, Italy, France and Spain) which accounts for about 62% of all fish exported from Kenya. The other markets are North America, the Middle East, and other African countries

Marketing of fish and fishery products requires adherence to:EAC Sanitary and phyto sanitary measures,Export and import guidelines,Import and export permits,Healthy certification,Branding,,Kenyan Fish hygiene and handling standards and EU standards.

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