Group 3A Coffee Marketing

Currently, there are two coffee marketing systems in Kenya.  The time tested central auction system has coffee auctions conducted every Tuesday of the week throughout the year.  This is a market where coffee is bought by the licensed coffee dealers through competitive bidding.  The Nairobi Coffee Exchange is under the management of the Kenya Coffee Producers and Traders Association (KCPTA).

The Direct Sale, commonly referred to as “Second Window” requires that a marketing Agent directly negotiate with a buyer outside the country and a sales contract is duly signed and registered with the Board.  The Board ratifies the contract after carrying out an inspection and analyzing the coffee for quality and value as per the contract.

There are two categories of Marketing Agents namely:- Commercial Marketing Agentswho offer their services purely for commercial purposes and the Grower Marketing Agents who are growers marketing their own coffee.