coffee contracting farming

Nestle beverage firm steps up coffee contract farming plan in Central Kenya
New STRATEGY being adopted by Nestle beverage firms increased coffee yields in the last Four years, now targets 11,000 farmers. Kenyan coffee farmers, predominantly in Central Kenya, supervised by food and beverage Company Nestle, has led to the renewal of the initiative for another three years.
It is one of the best examples yet of brands driving contract farming in the country. The model, which brands are deploying to shield themselves from fluctuating commodity markets and erratic raw material supplies, is rising as a win-win solution for brands and farmers alike. The brands provide incentives to farmers, such as high yielding seed varieties, theoretical and on farm training through demonstration plots and experts in the field, and a ready market with competitive farm gate prices, higher than the prevailing market prices.